“Rise Beyond the Reef” products are now available on the world’s fastest-growing online shopping site, Amazon.
The progress of Rise Beyond the Reef to this e-commerce platform will underscore the opportunities of digitalisation and foster a new business design and better position the non-profit organisation.
Whilst e-commerce is critical for international trade, this digital uptake will enable Rise Beyond the Reef to build resilience and create a conducive environment for e-commerce to grow in Fiji amongst other MSMEs actively involved in sustainably creating a better world for women and children.
“E-commerce is an important strategy for any business, and with Rise Beyond the Reef joining the league of over nine million sellers online, the small business will reinforce their global reach”, said the Deputy Prime Minister and Minister for Trade, Co-operatives, Small and Medium Enterprises and Communications, Hon. Manoa Kamikamica.
“This global reach is an encouragement for the great work already being undertaken by Rise Beyond the Reef and is the genesis for remote communities to be a part of a resilient supply chain”, added the Deputy Prime Minister.
Whilst reaffirming that the Fiji Development Bank remains committed to increasing the market share of resource-based sectors and small and medium enterprise sectors the CEO of the Fiji Development Bank Mr. Saud Minam said FDB is proud to be part of Rise Beyond the Reef’s journey.
“FDB has provided loans to this organisation on two occasions and we are thrilled to witness their growth. The most amazing story of their journey is how they are empowering rural communities, especially women, by producing goods that are of international market standards”.
“We visited the business operation centre of Rise Beyond the Reef, and I was amazed at how every process is completed with such passion and detail, which explains why the final product is of such excellent quality. This visit also gave us the opportunity to understand the resource needs of the producers in the rural communities and now we will work closely with Rise Beyond the Reef to bridge the resource gap by financially empowering these women entrepreneurs.”
“We believe in taking a market-driven approach to building women’s economic resilience and addressing harmful gender norms in rural, remote communities. The communities we work with are on the frontlines of facing many challenges in isolation. Through this isolation, they are also uniquely positioned to maintain many important aspects of their traditional knowledge as indigenous persons. Traditional knowledge needs to be supported and amplified in all aspects of our development work, including how we create better opportunities for economic inclusion. We have spent close to ten years on the ground alongside partner communities testing this theory of change. This next market expansion phase is critical to supporting our ability to reach more women in their communities in Fiji and beyond. We are grateful for the recent support of Fiji Development Bank, Ministry of Trade, Co-operatives, Small and Medium Enterprises and Communications, and our other development partners, customers, and donors who help make this work possible every day”, confirms Rise Beyond the Reef.
100 per cent of the proceeds generated by Rise Beyond the Reef which is a non-profit organization go towards supporting remote rural women and their communities – offering ethically sourced artisan crafts Made in Fiji supporting women artisans.